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We hope you are having a happy start to the holiday season!
This month, we are excited to introduce you to our very own YPWA board member and next Member Spotlight, Valencia Piverger. Valencia is our Marketing/PR Director for the YPWA, as she has extensive expertise in social media marketing and content strategy. If you follow us on social media, you have seen her work! We are grateful for her expertise and creative eye. Read on to learn more about how she got started and what she loves about her work.
Name: Valencia Piverger
Pronouns: She/Her
Current Town: West Warwick, RI
When did you move to the Worcester area? Born and raised!
Fun Fact about Yourself: I love 90's movies
Local Recommendations/Favorite Hot Spots
Favorite comfort food spot: Wong Dynasty in Holden
Favorite place to treat yo self: TJ Maxx/Old Navy
Favorite place to wind down and relax: QKare Beauty in Auburn, MA
YPWA Questions
Number of seasons with YPWA: This is my first season as a member and also on the board with YPWA. I am so grateful to have found this amazing group of women.
Favorite YPWA event you’ve attended: Mentor Magic: Empower Lunch and Learn
Tell us about your work in the world. What do you do?
Occupation: A passionate marketer and content strategist, I help brands
enhance their visibility, increase social engagement, and develop impactful
campaigns through tailored social media management and creative strategies.
What do you enjoy most about your current role? What I enjoy most about my current role is the opportunity to make a meaningful impact. I thrive on the creativity, problem-solving, and connection-building that my work entails, and I love seeing the results of collaboration and innovation come to life.
How did you get started? I got started by leveraging my diverse background and passion for creativity and connection. Over time, I discovered my love for marketing, which led me to explore content creation and social media strategy. Helping individuals and brands achieve their goals through innovative storytelling and engagement has been incredibly fulfilling.
What is your favorite part of your job? And least favorite? My favorite part of my
job is the creativity involved in content creation and strategic planning. My least
favorite part is the administrative tasks that come with the job.
What are three items that are always at your workspace? 1) A Content Planning
Notebook or Planner – For brainstorming and organizing ideas for marketing
strategies, social media campaigns, or client projects. 2) Laptop or Tablet – Essential for designing content, managing social media, and connecting with clients and collaborators. 3) A Vision Board or Desk Décor – To inspire creativity and keep you focused on personal and professional goals.
What gets you in the zone when you are starting work? When I start my work, I get
in the zone by setting clear intentions and prioritizing tasks. I often take a few
minutes to organize my workspace and clear my mind before diving into creative
projects. Whether it's reviewing my content calendar, brainstorming fresh ideas,
or connecting with clients, I find that having a focused start with a cup of coffee or tea really helps me immerse myself in the tasks at hand.
Professional Questions
What inspired you to the career path that you took?
What inspired me to pursue my career path was a combination of my passion for creativity and my desire to make an impact. Throughout my experiences in various fields, I discovered how powerful marketing and content creation can be in driving engagement and helping businesses grow. I’ve always enjoyed problem-solving, building connections, and telling stories in a way that resonates.
Tell us about one of your most rewarding experiences in your career thus far.
One of my most rewarding experiences in my career was launching a brand
awareness campaign for a client. Seeing the transformation in their social media
engagement and the direct impact it had on their business growth was incredibly
fulfilling. It confirmed my passion for helping others build their brand and create
meaningful connections with their audiences.
What do you do for fun outside of work?
Outside of work, I love exploring new places and experiences, especially through travel. Whether it’s a quick getaway to a local destination or a longer vacation, I enjoy discovering new cultures, cuisines, and activities.
Where to connect with Valencia:
Business Instagram: https://www.instagram.com/c.i.a508?igsh=eXRlN3M4dml2cnd1&utm_source=qr
Personal Instagram: https://www.instagram.com/vee_lp/profilecard/?igsh=dHQxcWx4Z21sd2Fm
LinkedIn: https://www.linkedin.com/in/valencia-piverger-b74291168/
Thanks so much, Valencia! We've loved getting to know you.
We have several spots to feature our members for the 24-25 season. If you'd like to nominate yourself or a friend for the member spotlight, you can do so here. We thank all our outstanding members that have shared their experiences, tips, and love of the Worcester area with us this season!
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